February 14, 2026

Carnival Cruise Line’s World’s Biggest Balls

Carnival Cruise Line, which was NewmanPR’s second-biggest client after the Florida Keys Tourism Board (I was the lead on the Carnival account for 25 years), has long carefully crafted its corporate and product image as irrevocably tied to fun. After all, the fleet is called the “Fun Ships” and the line’s first national TV advertising campaign featured Kathie Lee Gifford singing “Ain’t We Got Fun.”

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February 13, 2026

The Sandwich That Went to Sea


In my storied 30-year career in cruise line public relations, there were only a few times when I made an actual creative contribution of an idea for what turned out to be a highly effective PR stunt. That wasn’t for lack of trying — we spitballed events and ideas all the time — but this time all the elements lined up perfectly for an event aboard Carnival Paradise at Port of Tampa.

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