February 14, 2026
Carnival Cruise Line’s World’s Biggest Balls
Carnival Cruise Line, which was NewmanPR’s second-biggest client after the Florida Keys Tourism Board (I was the lead on the Carnival account for 25 years), has long carefully crafted its corporate and product image as irrevocably tied to fun. After all, the fleet is called the “Fun Ships” and the line’s first national TV advertising campaign featured Kathie Lee Gifford singing “Ain’t We Got Fun.”
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